Logo Design & Brand Identity

Branding & Identity for Small Businesses with Soul in Kelowna

A brand identity that sounds like you on your best day, clear, warm, and unmistakably yours.

Your brand is more than a logo

A logo is a signature. A brand identity is everything else: the colors you pick, how you write, the feeling people get when they see your work. That's what they remember.

For a small business in the Okanagan, that's everything. People decide in seconds if they trust you, and your design is doing all the talking.

Good branding isn't about looking fancy. It's about looking like you — confident, honest, and impossible to forget. When your website, Instagram, storefront, and business card all match, people take you seriously. That trust turns into bookings, orders, and referrals.

What's included

Every branding project is scoped around what your business actually needs. A typical brand identity with me may include:

Logo suitePrimary logo, secondary marks, and a favicon-ready icon, in colour and monochrome.
Colour paletteA working palette with codes, chosen to feel like your business, not a trend.
Typography systemFonts for headlines and body text, with simple pairing rules.
Mini brand guidelinesA one-stop document so every post, sign, and menu stays on-brand.
Social media starter kitProfile and cover graphics, plus a few templates to keep you consistent.
Launch-ready filesOrganized, editable source files and export formats you'll actually use.

How we'll work together

A clear, collaborative process that feels easy and enjoyable, strategy and creativity, side by side.

Discovery

We start with a deep, honest conversation (and a short brand questionnaire) about who you are, who you serve, and where your business is going.
Concepts

I explore a few creative directions, distinct routes rooted in your story, and we review them together.
Refinement

We polish your favorite direction through structured revision rounds until it feels exactly right.
Delivery

You get the full identity: logos, palette, type, guidelines, and launch files, ready to use everywhere.